Skip to content



If we haven't met before I'm Nicola but you may have seen me on social media as Mrs Wise Sturt.

I have been transforming brands and online homes for female entrepreneurs for nearly 12 years - working from my home studio with my dogs for company and inspiration.

But before following my 'designing from home surrounded by dogs' dream I worked in consumer PR in London for 15 years, with a sojourn in Event Management in Sydney styling red carpet events for movies like Moulin Rouge, Shrek and Crocodile Dundee.

(Random fact: one of my roles at the Moulin Rouge event was to walk with Nicole Kidman down the red carpet and warn the press 'not to ask about Tom' as it was just after their divorce was announced!)

My PR clients included luxury brands like Harvey Nichols Food Hall, Pimm's and Hennessy Cognac, as well as world-famous brands Vodafone, Smart Cars and Cadbury. My last hoorah in employment was as Head of Creativity for a Top 10 Independent PR Agency so creative ideas form a huge part of what I can offer you!

But life as I knew it changed when I spontaneously adopted a retiring military dog who was going to be PTS if he didn't find a home. So while working 12 hour days and living in a first floor flat Arnie the GWP came to live with me and turned my life upside down.

Everything I did was for him and my entire routine became based around his needs. But he was used to living in kennels and working every day - not putting his paws up on the sofa and relaxing.

So I hatched a plan that would give him the home and retirement he deserved. But in all honesty he was the perfect excuse for me to follow my own heart dream of running a design business from the country without appearing totally crazy.

Sadly he died just a few weeks before I made the move but his legacy lives on and I made the move out of London and started my business which was originally called The Scarlet Paw Print in his honour. I also adopted 3 more GWPs as I had fallen in love with the breed.

Even though I wanted to work exclusively with dog brands, 11 years ago the pet industry wasn't what it is today and there wasn't enough demand for design work for petpreneurs. So instead I focused on designing for dog rescues and female entrepreneurs (with a make-or-break question in my intake questionnaire about whether they owned a dog!)

But my desire to work with dog brands and help them truly make a difference to the lives of dogs and their humans got too strong to ignore so I have come a full circle! For the last 18 months I have finally been following my original dream and I am now fully immersed in the dog world.

Why Dotty Dog Design? Literally because I am dotty about dogs and design. I am always being called the Crazy Dog Lady and to be honest the clients I love to work with most are those who are as crazy about dogs as I am. I call them Dotty Dog Lady Entrepreneurs. We even have our own hashtag if you'd like to follow us on instagram! #dottydogladyentrepreneur


I cannot being to express how much I enjoy working with you. Thank you from the bottom of my heart for the amazing job you did on my website. You made my vision come to life!

Scroll To Top